Dig It!

Scotland’s historic environment makes a valuable contribution to our quality of life, cultural identity, education and economy.

Organisation: Society of Antiquaries of Scotland
Project title: Dig It!

The Dig It! 2017 event at Skara Brae and the Ring of Brodgar, Orkney.
Tom O’Brien

Dig It! 2017 celebrated all things Scottish archaeology as part of the Year of History, Heritage and Archaeology, a Scottish Government initiative led by VisitScotland. Dig It! 2017 was built on a sector-led initiative in 2015 that promoted more than 1,500 events from over 200 organisations. With support from an Advisory Group , the Dig It! 2017 team  promoted activities and organisations, provided event and funding advice, facilitated networking and led on initiatives. The online event listing  and social media channels were used to promote over 400 events and the website now hosts five free Crafting the Past Minecraft worlds. The Dig It! TV YouTube channel alone promotes more than 50 stories and sites ranging from volunteer-led museums to internationally significant landmarks. We worked with over 160 partners (including more than 60 partners from outside the heritage sector), co-ordinated over 70 events and initiatives, appeared in more than 104 printed and 22 broadcast pieces, and our Scotland in Six initiative generated over 11 million hashtag impressions for World Heritage Day.

Which OPiT key performance indicator is the project contributing to? Main: 13

Others: 11, 12

Contact name: Dr Jeff Sanders
Contact email: jeff@socantscot.org
Relevant web links: http://www.digitscotland.com/

Reviewed: September 2018